It’s been a couple of years since I’ve done a Mailbag article. Because so many questions are answered in the comments section of articles or in our Facebook group, I have less and less of a need to do one, … Continue reading
You’ll Learn It When You Get Here
Another Take on “French for ‘Customer Service'”
Unlike Stephen’s article on French customer service, my experiences have not been nearly as rosy. It’s interesting that one or two specific events can stick out in our minds as indicative of an entire system. There are enough tales and … Continue reading
Why So Serious: French Advertising
More and more American audiences are getting used to something that has happened in French movie theaters for some years now: advertising that has nothing to do with movies, but is cinematic (and often quite serious) in scope. The challenge … Continue reading
French for “Customer Service”
“It’s not my problem” — accompanied by a shrug, said by almost every French person ever to a customer in need of help. The quote above is a caricature, surely, but my French friends will admit it’s pretty close to … Continue reading